Powell Craft

Powell Craft are wholesalers of traditional handmade nursery accessories, children’s wear, ladies nightwear and scented gifts, and most of their products have a vintage feel.

We were asked to rebrand, which was a huge job encompassing two sizeable luxurious gold foiled wholesale catalogues (Children’s and Home & Lifestyle) containing upwards of 2,500 products, as well as email marketing, direct mail, several bags, trade show graphics, postcards, swing tags and their website design.

We opted for a fresh pastel colour palette for the brand, with a contemporary font to balance the vintage and new aspects of the company, brand assets also include illustrations for use on printed material as well as in their emails and website.

Please scroll down for more images.


  • Powell Craft


  • Branding
  • Design
  • Digital
  • Social Media
  • Photoshoots
  • Illustration

Powell Craft are predominantly a wholesale company, and so attend many trade shows, we have designed the graphics for these as well as design for the new retail side of the business. 

Wheel have also helped Powell Craft arrange photoshoots, where we have organised photography, set design and models and have created many illustrations to help showcase the clothing.

Please scroll down for more images.