Powell Craft
Powell Craft are wholesalers of traditional handmade nursery accessories, children’s wear, ladies nightwear and scented gifts, and most of their products have a vintage feel.
I was asked to do a full rebrand, which was a huge job encompassing two sizeable luxurious gold foiled wholesale catalogues (Children’s and Home & Lifestyle) containing upwards of 2,500 products, as well as email marketing, direct mail, several bags, trade show graphics, postcards, swing tags and their website design.
I opted for a fresh pastel colour palette for the brand, with a contemporary font to balance the vintage and new aspects of the company, brand assets also include illustrations for use on printed material as well as in their emails and website.
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Client
- Powell Craft
Role
- Branding
- Design
- Digital
- Social Media
- Photoshoots
- Illustration
Powell Craft are predominantly a wholesale company, and so attend many trade shows, so I have designed the graphics for these as well as design for the new retail side of the business.
I have also helped Powell Craft arrange photoshoots, to include photography, set design and models and have created many illustrations to help showcase the clothing.
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